Wonder, a fast-growing food delivery and meal service startup, has acquired media company Tastemade for $90 million, strengthening its push to become an all-in-one “mealtime super app.”
Founded in 2012, Tastemade produces food, travel, and home-related videos and operates several free, ad-supported streaming television (FAST) channels. With this acquisition, Wonder gains:
Integrated food experiences, where viewers can order meals directly from Tastemade cooking shows.providing verified, compliant suppliers across multiple regions, reducing reliance on any single market.
- A content studio & production company to boost engagement.
- An advertising platform to reach a broader audience.
- Integrated food experiences, where viewers can order meals directly from Tastemade cooking shows.
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Wonder’s Vision: AI-Driven Meal Planning & Ordering
Wonder’s founder and CEO Marc Lore, formerly Walmart’s head of e-commerce, aims to transform Wonder into an AI-powered app that:
- Recommends meals based on user preferences.
- Automatically places orders from Wonder’s cloud kitchens.
- Seamlessly connects cooking content with real-world meal delivery.
A String of Strategic Acquisitions
Tastemade is the latest in Wonder’s rapid expansion strategy, following its acquisitions of Blue Apron and Grubhub. The company has raised $1.6 billion to date, positioning itself as a major disruptor in the food-tech and delivery space.
With Tastemade’s media assets, Wonder is blending entertainment, meal planning, and AI-driven food delivery, reshaping how people discover, engage with, and order food.
