Germany-based Vytal, a leader in software-enabled reusable packaging solutions, has raised over €6.2 million in a growth funding round. The investment, led by Emerald through its Sustainable Packaging Innovation Fund, also saw contributions from Ventis, Grazia Equity, Kiko Ventures, Rubio Impact Ventures, and Chi Impact Capital.
Vytal aims to drive the circular economy forward using technology and data-driven methods that maximize the value of reusable products. The company collaborates with more than 7,000 partners across 17 countries to minimize single-use packaging and promote sustainable alternatives.
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Enhancing Event and Entertainment Solutions
Recently, Vytal showcased its innovative solutions at the European Championship fan zones in Cologne, Stuttgart, and Berlin, where 60 stands used Vytal’s reusable cutlery. The company’s subsidiary, Vytal Events & Entertainment Solutions GmbH, successfully conducted a large-scale pilot at the OMR Festival in Hamburg, serving 70,000 participants with smart reusable containers.
Dr. Josephine Kreische, MD of VYTAL Events & Entertainment Solutions, emphasized the importance of their technology: “Unmanned checkout and return handling, along with transparent data collection and automated processes, are key to eliminating single-use packaging for our B2B customers and end consumers.”
Expanding Market Reach
The funds will enable the firm to accelerate its efforts to transform the packaging industry, expand into new markets, and enhance its software and data-driven solutions. Dr. Tim Breker, co-founder and MD stated, “We’re thrilled to welcome Emerald as an investor. Transforming the packaging industry towards circularity is a massive opportunity, and Vytal’s technology platform is positioned to lead this change.”
The reusable solutions are designed for a variety of settings, including corporate campuses, universities, business districts, airports, city centers, shopping malls, trade fairs, festivals, and entertainment venues. The company operates an open system across 17 countries, allowing consumers to borrow and return high-quality reusable containers at thousands of partner locations.
With this substantial investment, the german startup is set to drive significant advancements in the reusable packaging sector, promoting sustainability and efficiency in the global market.
