New York-based smart creative platform VidMob has raised $110 million in Series D funding.
The round was led by Shamrock Capital, with active participation from existing investors such as ID Fund and Drive by DraftKings, as well as new investors such as eGateway and PROOF. The group joins a strong list of existing investors including Adobe, Shutterstock, BuildGroup and Spruce House.
Accelerate growth
VidMob plans to use the $3 million investment to further market and sell their platform. They additionally intend to rapidly expand their platform worldwide.
When it comes to their technology, VidMob has customers remarking that it helps them better understand the data they collect. They stated that this helps them create clearer and more effective messages for themselves, agencies and brands. Additionally, Alex Collmer, CEO and Co-Founder of the company, stated that accepting funding from Shamrock Capital was a testament to the quality of their services.
Laura Held, Partner at Shamrock Capital, believes that the VidMob platform provides a valuable resource for improving creative performance. They see long-term and short-term value in the platform because of data and insights. The platform has a clear vision and several high-profile clients such as global brands that drive business performance. They look forward to partnering with VidMob as they continue to develop the platform and grow their global presence.
The world’s leading media platforms have strategic partnerships and game-changing integrations with VidMob. This has given clients the fastest path to creative that works. Consequently, clients must improve their creative effectiveness and efficiency to meet marketing demands. This is why creating efficiency and effectiveness are now considered a marketing imperative.
Only certified creative marketing partner
In 2014, New York based VidMob was founded by Alex Collmer, Craig Coblenz and Jason Donnell. The company’s platform radically improves business performance by harnessing Intelligent Creative. Because of the need to navigate changing business climates, changing privacy laws and cookie deprecation, businesspeople turned to VidMob’s Intelligent Creative platform as a powerful tool to drive creative performance.
Only company in the world to receive a certified creative marketing partner badge from every media platform is VidMob. The platform’s Intelligent Creative platform provides an end-to-end solution to help businesses improve the performance of their creative advertising assets by unifying data and analytics with creative production. This results in improved marketing performance and business results that span all platforms and creative formats.
The company’s revenue has grown at a 110% annualized growth rate over the past 4 years. However, their growth has been accelerated every year for the past 4 years. This is due to the addition of new brands and increased usage by existing clients.
