London-based UBIQ, a company committed to innovating how schools market and communicate, has secured £4M (approximately €4.64M) in a strategic investment from Blackbaud, a prominent software provider for social impact. This funding aims to support the launch of UBIQ’s first Digital Experience Ecosystem (DXE) for schools, AMAIS.
Founded in 2021, UBIQ focuses on transforming school websites by making data accessible for marketing, admissions, and school improvement, aiding in informed decision-making. The new funding will help further develop the AMAIS platform, which leverages tools for collecting data and utilizing AI/ML to send personalized messages through the right channels at optimal times.
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Strategic Partnership and Integration
Daniel Clarke, CEO and founder of UBIQ, noted, “Many of these forward-thinking schools are Blackbaud customers, so it makes total sense to bring both companies closer together through a strategic investment, partnership, and integration of this nature.” This collaboration is poised to enhance the value offered to customers by integrating Blackbaud’s Total School Solution with UBIQ’s advanced marketing and admissions tools.
Enhanced Digital Solutions for Schools
Blackbaud’s investment in UBIQ will focus on improving the admissions process by personalizing content and automating inquiries, thus building better relationships with families during admissions and enrollment. Mark Davis, VP of education products at Blackbaud, highlighted the significant impact of the platform, stating, “In a very short space of time, the startup has partnered with many of the most prestigious and significant schools in the world, providing an exceptional digital experience for families and the entire school community.”
Future Prospects and Growth
This investment marks a significant step for UBIQ, enhancing the digital capabilities of schools and providing them with a compelling choice to manage their website and digital marketing needs. The synergy between the two copmpanies aims to modernize school websites and drive success across campuses by delivering superior digital experiences that support educational and community goals.
With this new capital, the company is set to expand its reach and continue its mission of revolutionizing the way schools communicate and market themselves, ensuring that educational institutions can effectively engage with students and families in a digital age.
