TheyDo, an Amsterdam-based journey management platform, has announced a significant funding boost of $34M (approximately €31M) in a new investment round. This round, led by Blossom Capital, elevates the total funding to $50M (approximately €46M).
The round also saw participation from existing investors, including Arches Capital, Innovation Quarter, global customer experience evangelist Steven van Belleghem, Highsage Ventures, and 20Sales.
This latest infusion of capital will accelerate TheyDo’s product development, focusing on increased R&D, AI and data ingestion enhancements, further expansion into the US market, and nurturing its community of journey-centric evangelists.
Jochem van der Veer, CEO and Co-Founder of TheyDo, expressed enthusiasm about the growth, emphasizing the company’s role in fostering a movement of journey-centric companies. “We’ve simplified the biggest business problem of the last century: working customer-centric at scale. With journeys at the heart, we’re bringing an operating model that is agile and customer-centric,” van der Veer stated.
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Revolutionizing Customer Journey Management
Founded in 2019 by Jochem Van Der Veer, Charles Beaumont, and Martin Palamarz, TheyDo offers a live platform for mapping customer journeys, enabling businesses to take immediate action based on insights gathered from the mapping process. The platform manages journeys across teams, products, and geographies within a unified journey-centric framework.
In the past year, TheyDo has introduced several new features and accelerated partnerships with experience management platforms like Qualtrics. The company now boasts a global team of 70, expected to reach 100 by year-end, prioritizing quality hires to drive growth, especially in the United States.
Investor Confidence in TheyDo’s Vision
Ophelia Brown of Blossom Capital praised TheyDo’s rapid acceleration and pioneering role in the category. “Since our initial investment, there’s been a very clear acceleration in market demand by large enterprises. TheyDo has pioneered this category and its product only compounds in value as they are fast adding new features. Given the clear opportunity ahead, we were keen to double down on our investment and continue supporting the team in their ambitious plans,” Brown said.
With this new funding, the company is set to continue its trailblazing journey in the customer journey management space, expanding its reach and impact both in Europe and across the Atlantic.
