Toronto-based Sprout Family, a healthtech startup making fertility, surrogacy, and adoption benefits more accessible, has closed a $1.7 million CAD pre-seed round.
The all-equity funding was led by StandUp Ventures, with participation from Blue Collective, MaRS IAF, The51, Boon Fund, and several Canadian angel investors.
Empowering Employers to Offer Inclusive Family Planning Support
Founded in 2023 by CEO Jackie Hanson and COO Suzanne Mason, Sprout Family enables employers to integrate comprehensive family-building benefits into workplace health plans. Through Sprout’s platform, HR teams can offer employees:
- Access to fertility clinics and surrogacy agencies
- Unlimited telehealth consultations with specialists
- Educational resources on fertility and adoption
- Sprout Pay, which helps cover out-of-pocket costs like fertility medications, treatments, and surrogacy-related expenses
Despite surrogacy payment restrictions under Canadian law, intended parents still face significant costs. Sprout provides legal guidance, process mapping, and support for both domestic and international surrogacy journeys.
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Fueling Growth Through Partnerships and Product Expansion
With the new funding, Sprout plans to:
- Expand its care team to support a growing member base
- Partner with insurers, brokers, and employers
- Enhance platform personalization and transparency
Sprout already partners with major providers like Canada Life, granting access to over 10 million Canadians through employer benefit plans.
CEO Jackie Hanson shared:
“Every path to parenthood is unique. We’re committed to ensuring that everyone—whether navigating fertility treatments, surrogacy, egg freezing, or adoption—has access to the care and support they need.”
With thousands of members already onboarded, Sprout Family is positioning itself as a leading fertility benefits provider in Canada, helping employers deliver inclusive, modern family support in the workplace.
