Berlin-based startup SongPush, which focuses on enhancing creator marketing, has successfully raised €2.9 million in seed funding. The investment will be used to further develop their all-in-one platform designed to streamline the collaboration process between brands, creators, and agencies, making campaign management more efficient.
With the creator economy projected to reach $500 billion by 2027, SongPush aims to simplify the way brands engage with creators. Their platform allows brands to set up campaigns in under 10 minutes, generating promotional content across platforms like TikTok and Instagram Reels. For creators, the startup offers opportunities to earn money by incorporating specific sounds or songs into their content, while artists can scale their reach by collaborating with multiple creators simultaneously.
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Growing Success and Future Plans
In 2023, SongPush generated €1 million in revenue and executed over 2,000 campaigns. The startup also launched “mosaiq,” an AI tool for analyzing and categorizing creators to optimize campaign effectiveness. As the company continues to expand, they are building a strong team to position themselves as a leader in the creator marketing space.
