Munich-based Ryte, a leading Website User Experience (WUX) platform, has been acquired by Semrush, a prominent online visibility management SaaS platform based in Boston. This acquisition aims to combine the strengths of both companies to enhance their customer solutions.
Founded in 2012 by Andy Bruckschloegl, Niels Dörje, Marcus Tandler, and Jan-Hendrik Reichenbacher, Ryte has become a premier platform for optimizing website user experience through SEO, quality assurance, performance, sustainability, accessibility, and compliance. The platform is utilized by renowned companies such as Allianz, Bauhaus, HomeToGo, and Hilti to maximize their website potential.
Andy Bruckschloegl, founder of Ryte, expressed excitement about the acquisition: “Joining Semrush allows us to advance our shared vision for the future of Website User Experience and strengthen Semrush’s cutting-edge Enterprise SEO Platform. This collaboration will drive innovation, accelerate platform development, and expand our global presence more rapidly.”
Advertisement
Objectives of the Acquisition
By joining forces with Semrush, the german company aims to create a best-in-class marketing platform that enhances online presence and digital marketing operations for businesses of all sizes. The acquisition is expected to generate new sales opportunities for Ryte by leveraging Semrush’s extensive customer base, enabling greater market penetration and cross-selling.
For Semrush, the acquisition enhances its Enterprise SEO Platform, boosting its ability to help large businesses improve digital marketing, productivity, and online visibility. The platform unifies SEO operations across teams, industries, and regions, utilizing AI workflows and a comprehensive keyword and backlink database to provide insights and streamline complex tasks.
Eugene Levin, President of Semrush, welcomed Ryte employees to the Semrush family: “We look forward to capitalizing on the opportunities this acquisition brings.”
Integration and Future Plans
Integrating Ryte’s advanced crawling technology into Semrush’s Enterprise SEO Platform will enhance its digital marketing solutions with superior website crawling functionalities. This integration is pivotal to Semrush’s strategy to offer superior digital marketing tools and drive growth in the enterprise sector.
Andy Bruckschloegl praised his team and co-founders Marcus Tandler, Niels Dörje, and CFO/COO Jens Mittnacht for their invaluable contributions: “We are entering an exciting phase, and I am immensely proud of the entire Ryte team.”
About the Purchaser
Semrush is an online visibility management SaaS platform that helps businesses worldwide with search engine optimization, pay-per-click, content, social media, and competitive research campaigns. Headquartered in Boston, Semrush has offices in multiple cities, including Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
With this acquisition, the US-based SaaS platform aims to scale its expertise, talent, and customer base to meet the demands of enterprise leaders, enhancing its role as a leader in the digital marketing industry.
