Paris-based fintech startup RockFi has successfully secured €3M in funding, just three months after its official launch. The funding round was led by Varsity I, initiated by Didier Valet, the former Deputy CEO of Societe Generale, with additional participation from tech and private management business angels including Antoine Freysz, Quentin Nickmans, Amaury Sepulchre, and Alexandre Dalyac, the founder of Tractable.
RockFi is set to transform the private wealth management sector by integrating a network of private bankers and wealth managers with advanced back- and middle-office technology.
With the new funds, RockFi plans to triple its current workforce of 15 employees by year-end, expanding its team of private bankers and wealth management experts to cover all of France. This expansion aims to enhance the quality of service provided, making clients ambassadors for the company through improved client experiences facilitated by technological integration.
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Leadership and Vision
Led by CEO Pierre Marin, formerly of McKinsey, and co-founders Maxime Durand, former Qonto developer and now CTO, and Marie Bedu, former Operations Director at Beanstock and now COO, RockFi brings together a robust mix of technology and banking expertise. The team includes private banking veterans like Stéphane Carles and Vincent Pagny, enhancing its depth in financial management.
Comprehensive Wealth Management Solutions
The french startup offers a comprehensive suite of tech tools and investment choices that are designed to enhance the performance of managers and client experiences. The company provides high-end products such as life insurance, managed account services, private equity, and club deals, ensuring a sophisticated yet straightforward client experience.
Strategic Growth and Market Potential
Marie Bedu emphasized the importance of trust and personal intuition in the wealth management industry, highlighting how RockFi’s technology is developed to simplify and strengthen client relationships. The startup’s model prioritizes transparency with a clear fee system and offers an annual subscription for advice and personalized services like wealth engineering and taxation guidance.
RockFi is positioning itself to capture a significant portion of France’s private banking market, targeting individuals with assets over €100,000 who are seeking alternatives to traditional banking. With a market of €4.8 trillion in assets across Europe and no clear tech leader yet, RockFi’s ambitions are high as it plans to redefine wealth management in France and beyond.
