Retraced from Germany raises €15M to boost Sustainability in Fashion Supply Chains

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Düsseldorf-based SaaS platform Retraced has raised €15 million in a Series A funding round led by Partech, with participation from existing investors Alante Capital, Alstin Capital, Samaipata, and F-Log Ventures. The funding will be used to enhance the platform, which focuses on improving sustainability management and transparency in the fashion and textile industry.

Retraced enables fashion brands to digitize and trace their supply chains, from raw materials to finished products. By using AI and process automation, the platform helps companies efficiently manage compliance data and achieve transparency. Currently, the startup works with over 15,000 suppliers and collaborates with major fashion brands like Victoria’s Secret, Desigual, and Marc O’Polo.

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Supporting Regulatory Compliance

As global sustainability regulations tighten, including the EU’s Supply Chain Directive, Retraced’s platform helps brands stay compliant while improving collaboration with suppliers. Co-founder and CEO Lukas Pünder highlighted the growing importance of simplifying sustainability management as the regulatory landscape becomes more complex.

Investors Backing the Vision

Partech’s Senior Principal Simone Riva praised Retraced for addressing one of the most critical challenges in fashion: supply chain transparency. Alstin Capital also reiterated its support, emphasizing the german’s firm potential to lead the market in sustainable textile supply chains.

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