Gothenburg-based sports nutrition company Maurten has successfully raised €20 million in a funding round led by venture capital firm IRIS Ventures. This investment aims to further develop Maurten’s innovative hydrogel-based sports nutrition products, designed to optimize athletic performance by enhancing carbohydrate fueling.
The unique fuel ecosystem uses patented hydrogel technology, offering products like drink mixes, gels, and a bicarb system made from food-grade ingredients. These products are free from added flavors, colorants, or preservatives and contain natural components like maltodextrin, fructose, and sodium alginate. The technology ensures rapid carbohydrate uptake, starting within 15-20 minutes and peaking at 30-45 minutes.
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Support from Elite Athletes
The startups products are trusted by elite athletes including Eliud Kipchoge, Hellen Obiri, Keely Hodgkinson, Kilian Jornet, Flora Duffy, and Alex Yee. The company also serves as a fueling partner for major competitions like The IRONMAN Group Global Series, the Berlin Marathon, the Chicago Marathon, the Boston Marathon, and the Professional Triathletes Organisation’s T100 Global Triathlon World Tour.
Partnership with Bermuda Olympic Association
In a significant development, the Bermuda Olympic Association (BOA) announced a partnership with Maurten for the Paris 2024 Summer Olympics. Maurten will be the official sports nutrition sponsor for Bermuda’s Olympic team, providing cutting-edge hydrogel-based sports fuel to enhance athletes’ performance.
Vision and Future Plans
Founded by Mårten Fryknäs, Olof Sköld, and Karl Sköld, aims to empower athletes to reach their full potential with its scientifically-backed products. CEO Olof Sköld stated, “Offering a complete fueling service to the Bermuda Olympic Team is a natural extension of our history of supporting athletes to career-defining moments.”
About IRIS Ventures
IRIS Ventures is a growth equity firm focused on supporting innovative founders and brands that aim to improve lives through healthier, happier, and more convenient solutions. The firm seeks to back founders who can drive positive change through responsible innovation, diversity, and transparency.
With this substantial investment, the startup is set to expand its product offerings and enhance its presence in the global sports nutrition market, contributing to the performance and success of athletes worldwide.
