Vancouver’s Hootsuite, a leading social media management platform, has announced its acquisition of Talkwalker, a Luxembourg-based provider of AI-powered social listening solutions. This strategic move aims to elevate Hootsuite’s capabilities in the evolving landscape of social media performance.
Irina Novoselsky, CEO of Hootsuite, emphasized the transition towards a new era of social media performance, stating, “We’re building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact.” The acquisition of Talkwalker, renowned for its world-class insights technology, marks a significant step in this direction.
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Mastering Consumer Intelligence
Talkwalker has established itself as a key player in consumer intelligence, offering brands deep insights into customer behavior through social analytics and AI technology. With a global team of insights analysts and data storytellers, the Luxembourg-based firm enables brands to center decisions around consumers, fostering innovation, successful campaigns, and enhanced customer experiences. To date, the company has assisted over 2,500 brands in strengthening customer relationships and accelerating brand growth.
A Unified Platform for Social Media Excellence
The collaboration between the two companies promises to deliver a comprehensive social media performance engine, powered by AI, to transform insights into impactful actions. This partnership will allow businesses to leverage predictive analytics and social intelligence to anticipate cultural trends, enhance brand visibility, and optimize lead generation efforts.
With global listening coverage across over 100 social networks and 150 million websites, the integration offers unparalleled insights into online presence. Additionally, the collaboration introduces BlueSilkTM GPT, an AI tailored for social marketers, built from an exclusive dataset of billions of real-time, unsampled data from the web and social media.
This acquisition signifies a milestone for the canadian company, reinforcing its commitment to providing advanced tools and insights for social media management and performance optimization.
