Montréal-based FLiiP, a SaaS platform designed to streamline operations for fitness businesses, has secured $4.4 million CAD in seed funding to accelerate growth across North America and Europe.
The all-equity, all-primary round was led by Cultivation Capital (St. Louis), with participation from Boreal Ventures (Montréal) and angel investors Jim Texier and Florent Cailliau. As part of the deal, Timothy Stern (Cultivation Capital) and David Charbonneau (Boreal Ventures) will join FLiiP’s board.
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Built by Gym Owners, for Gym Owners
FLiiP was founded by David Bourbonnière, who initially created the software to manage his own gym, Club Athlétique SENS, in Quebec. Frustrated with juggling multiple tools, he launched an early version in 2015, scaling the platform as a full-fledged venture by 2020 after securing his first angel investment.
Today, startup serves multi-location gyms offering:
- Functional training
- Yoga and Pilates
- Martial arts
- Boxing
Its platform features include:
- Customer relationship management (CRM)
- Embedded payment processing
- Internal payroll management
- Loyalty and retention tools
- Analytics for churn rates and customer reviews
Focused Growth and AI Integration
With a team of 30 employees, many of whom are former gym managers, FLiiP plans to:
- Expand into the U.S. market
- Integrate AI features for advanced customer insights and data trends
- Double its team size over the next two years
Oss Ouahdi, Chief Growth Officer and former head of go-to-market strategy at Lightspeed, highlighted FLiiP’s industry expertise:
“We come with real-world fitness experience, which allows us to offer both cutting-edge software and strategic insights to help gym owners thrive.”
Addressing Gaps in Fitness Tech
Despite facing competition from players like Mindbody, FLiiP differentiates itself by focusing solely on the fitness vertical, avoiding broader wellness markets. Its client base spans over 10 countries, including brands like Iron Bodyfit and Blackburn Athletics.
Ouahdi noted:
“Private equity consolidation in fitness tech has stifled innovation. FLiiP’s growth is driven by gym owners who are frustrated with outdated, fragmented tools—and we’re here to change that.”
With strong investor backing and a clear growth strategy, FLiiP is set to redefine fitness business management for a post-pandemic industry.
