Rotterdam-based e-commerce company Coolblue has announced plans to significantly expand its presence in Germany, investing approximately €150 million over the coming years. The company aims to self-finance these growth plans with support from existing shareholders, including HAL, which has acquired a 7.5% stake from CEO Pieter Zwart.
The company plans to open 36 new stores and 9 delivery depots in Germany, starting with locations in Frankfurt and Dortmund by the end of this year. A third German depot is set to open in Hamm in Q4. To support this expansion, the company will hire over 1,500 new employees, adding to the 307 already working in Germany.
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Recent Developments in the Netherlands
In addition to its German expansion, Coolblue recently opened a new store in Rotterdam. The store features various product areas where customers can try out products, receive expert advice, and pick up online orders. The in-store app mode of the firm’s App also enhances the shopping experience by allowing easy product comparisons and streamlined checkouts.
About Coolblue
Coolblue is the largest online consumer electronics retailer in the Netherlands and Belgium, offering its own customer service, delivery, installation, repair services, and physical stores. In 2023, the company achieved a turnover of €2.41 billion, operating over 350 online shops and seven physical stores.
