Churned, an Amsterdam-based AI platform focused on customer success for subscription businesses, has raised €2.5 million in a funding round led by Newion and Volta Ventures, with additional backing from existing investor Goldfish.
The funds will be used to fuel the company’s growth and international expansion, enabling businesses to predict and prevent customer churn, thus boosting customer lifetime value.
AI-Driven Retention Solutions
Churned’s platform leverages AI to analyze customer data, identifying at-risk customers and upsell opportunities. It provides actionable insights, automating retention marketing and customer success processes. This allows businesses to send personalized messages to the right customers at the right time, optimizing engagement and improving revenue.
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Transforming Customer Success
Co-founder Michiel Doornenbal highlighted that Churned addresses a critical pain point in the subscription economy, where traditional solutions fall short in effectively predicting churn or upsell potential. By automating these processes, the dutch startup enables customer success teams to focus on building relationships while the platform handles data analysis and decision-making.
Investors Backing Innovation
Investors like Sander Vonk of Volta Ventures and Patrick Polak of Newion praised Churned’s ability to replace traditional, rule-based systems with AI-driven solutions. The company’s focus on high-volume, low-margin subscription businesses positions it to further scale and revolutionize customer retention.
