Malmö-based Bookboost, a hospitality CRM and guest engagement platform, has raised €3.6 million in a funding round led by Vendep Capital.
The investment will be used to expand AI-driven automation, enhance its CRM capabilities, and accelerate international growth.
Transforming Hotel Guest Engagement with AI
Founded in 2016, Bookboost offers a unified guest communication platform that integrates:
- AI-powered CRM for personalized guest experiences.
- A Customer Data Platform (CDP) to centralize hotel guest data.
- Multi-channel messaging via Email, SMS, WhatsApp, and OTAs.
CEO Willem Rabsztyn emphasized the platform’s impact:
“Hotels that own their guest relationships outperform the rest. This investment allows us to help hotels unlock the full potential of guest data and create personalized experiences at scale.”
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Expanding AI-Driven Automation & Hotel Tech Solutions
With the new funding, the firm will:
- Enhance AI-powered automation for hotel guest interactions.
- Expand its global team to strengthen expertise in hospitality tech.
- Support hotel brands in driving direct bookings and guest loyalty.
Investor Confidence in Bookboost’s Growth
Sami Ahvenniemi, General Partner at Vendep Capital, highlighted Bookboost’s potential:
“Their ability to centralize guest engagement and automate hotel communications makes them a game-changer in the hospitality industry.”
With €3.6M in fresh capital, the startup is poised to redefine digital guest engagement, helping hotels personalize interactions, increase direct revenue, and improve guest experiences at scale.
