Prague’s Behavio, a startup focusing on innovative brand measurement technology, has successfully raised €2.25 million in late-seed funding from Amsterdam’s Airbridge Equity Partners.
This brings the total funding for Behavio to €3.5 million, with previous investments from Presto Ventures, J&T Ventures, and several angel investors, including Nik Pantovic, former executive at Emplifi.
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Leveraging AI for Enhanced Insights
Behavio plans to use the new funding to enhance its platform with advanced AI capabilities, aiming to deliver more precise insights into how audiences engage with advertisements. Established between 2022 and 2023 by a team of five seasoned marketing professionals, Behavio provides comprehensive tools for ad testing, brand tracking, and consumer insight generation.
“Our objective is to empower marketers to create impactful brand campaigns and clearly demonstrate their value to executives. It’s thrilling to see our goals resonate so strongly with market needs,” said Jiri Boudal, co-founder and CEO of Behavio.
Expanding Global Operations
Currently, the platform is utilized in 13 countries across Europe, America, and Asia, tracking various brands and advertisements. The company has attracted top-tier global marketers, including Radim Svoboda, former President at McCann Worldgroup in New York, who has recently joined as an executive advisor.
“We provide intuitive dashboards that quickly reveal the effectiveness of ads and overall brand health. Our advanced behavioral research methods offer marketers unique, actionable insights,” Boudal explained.
Growing Client Base and Market Impact
Behavio partners with over 400 brands and agencies, including major names like T-Mobile, LEGO, and Publicis. The company also supports many emerging brands in sectors such as e-commerce, fintech, online services, and food and beverages, with clients like Footshop, Flashscore, and Bonami.
Future Growth with New Partnership
Co-founder and COO Marek Nebesar expressed excitement about the partnership with Airbridge Equity Partners, which will support Behavio’s expansion across Europe and the US. “We are fortunate to have the trust of numerous dynamic brands and talented marketers. Collaborating with Airbridge Equity Partners will be instrumental in achieving our global vision.”
Airbridge Equity Partners specializes in investing in technology-driven companies across Europe, providing flexible investment solutions. They are currently investing from their second fund, AEP II, which has a total of €63 million.
Rick van Boekel, co-founder and partner at Airbridge Equity Partners, remarked, “Investing in Behavio aligns with our belief in their potential to revolutionize advertising effectiveness. We look forward to supporting their growth and helping them deliver exceptional value to brands globally.”
