Acto, a German startup offering active decision intelligence for B2B sales teams, has successfully secured €3.7M in seed funding. The investment round was led by 468 Capital and Cusp Capital, with continued support from adesso ventures. Additional participation came from another.vc and business angels such as Benedikt Franke (Planetly) and Niklas Hellemann (SoSafe).
Bardo Droege, an investor at 468 Capital, praised Acto’s precision in delivering actionable decision suggestions, emphasizing its potential to enhance various organizational functions beyond sales, including logistics and procurement. “Acto is well positioned to completely change the way companies leverage data – connecting data silos and substantially driving tangible business outcomes,” Droege remarked.
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Empowering B2B Sales with Efficient Data Management
Founded in 2021 by Pascal Salmen and Andre Stollhans, Acto aims to address the challenges of data overload and decentralization in B2B sales. The platform optimizes B2B sales data management by merging CRM and ERP expertise to streamline processes, boost sales efficiency with decision intelligence integration, automate tasks, identify cross-selling opportunities, and integrate with ERP systems.
Acto’s platform is designed to empower sales teams in sectors such as wholesale, logistics, and consumables, enhancing their efficiency and effectiveness.
Utilizing Capital for Expansion and Product Development
The funding will be used to further Acto’s mission of enhancing data utilization for B2B firms and tackling data silo challenges. It will support the company’s expansion, fuel product development, customer acquisition, and team growth. Additionally, Acto is developing technology to enrich customer data with insights from the open web, enhancing the company’s scoring model and insight prioritization by incorporating external data sources.
Acto, with clients like Rhenus Logistics and Schäfer Shop, currently targets sales teams but plans to expand its product offerings to assist business teams in areas like procurement and logistics.
Co-founder Pascal Salmen highlighted the importance of Acto’s solution in a rapidly evolving market, stating, “B2B sales teams are drowning in a sea of data and customer information, struggling to surface the critical insights on customer behavior and leverage the vast amounts of data at their fingertips.”
Investor Confidence in Acto’s Vision
468 Capital, founded in 2020, supports global-minded entrepreneurs and has been the first institutional investor in notable companies like Aleph Alpha. Cusp Capital specializes in early-stage European software and technology companies poised to redefine their industries through new socioeconomic and technological paradigms.
With this seed funding, the startup is poised to transform data interaction within B2B sales, making every decision impactful and driving the future of data-driven decision-making in sales and beyond.
