Ghent-based Accurat.ai, a startup specializing in location intelligence, has successfully raised €1 million in funding to scale its operations across Europe. The investment will support the company’s expansion into new markets, starting with Germany, and enhance its innovative data-driven solutions for market research.
Accurat.ai has established a strong foothold in the Belgian and Dutch markets, providing actionable insights to major retail brands like Ahold Group, Lidl, and Aldi, as well as media companies such as Clear Channel. With the new funding, the company plans to expand its services into Germany and eventually other European markets. This move comes in response to growing interest in their location-based solutions, which help businesses make faster, evidence-based decisions.
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Investor Backing and Growth Strategy
The funding round was led by PMV and Angelwise, with additional participation from Ghent-based investors Lorenz Bogaert and Toon Coppens, retail entrepreneur Jonas Deprez, and Accurat.ai’s own COO, Bart Putteman. The company is also planning to introduce new features, including a transport mode solution and an expansion module for evaluating potential new locations. These developments are driven by client feedback and are designed to meet the evolving needs of Accurat.ai’s growing customer base.
Commitment to Innovation and Customer Satisfaction
Accurat.ai’s co-founders, Steven Van Canneyt and Bart Muskala, have emphasized the importance of innovation in their approach, with many new product features inspired directly by customer suggestions. The company prides itself on maintaining a sub-zero churn rate, indicating strong customer retention and satisfaction. As Accurat.ai continues to grow, it remains committed to delivering cutting-edge solutions that transform the retail landscape through advanced location intelligence.
Looking Ahead
With the fresh capital and a clear focus on market expansion, the startup is well-positioned to become a leading player in the European location intelligence market. The company’s plans to expand into Germany and France reflect its ambition to broaden its impact and continue innovating in response to the needs of its clients. As Accurat.ai scales its operations, it will remain focused on enhancing its product offerings and maintaining strong relationships with its growing list of clients.
