Hightouch, a customer data platform (CDP) and AI-driven marketing automation startup, has secured $80 million in Series C funding, doubling its valuation to $1.2 billion.
The round was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator.
Transforming Customer Data with AI
Hightouch enables companies to sync data from cloud warehouses into marketing, sales, and customer service platforms. The startup has two main products:
- Customer Data Platform (CDP) – Helps businesses centralize and activate customer data for personalized marketing and analytics.
- AI Decisioning – Uses machine learning to automate and optimize campaigns, running thousands of experiments to find the best strategies.
CEO Tejas Manohar explained the growing demand for AI-driven marketing:
“Companies aren’t just using AI to move faster—they want to enhance customer experiences and maximize lifetime value.”
Advertisement
Expanding with Fresh Capital
The company plans to use the funding to:
- Expand its AI capabilities for deeper marketing automation.
- Scale its customer base beyond its current enterprise clients, which include Spotify, Tripadvisor, Grammarly, and PetSmart.
- Grow its global team and accelerate product development.
A Rising Force in the Martech Industry
Since its 2019 founding, Hightouch has raised over $150M, cementing its position as a major player in customer data and AI-powered marketing. With this latest funding, the company is well-positioned to compete with industry giants like Segment and Twilio while redefining how businesses leverage data for growth.
