Montreal-based Vasco has secured $11.5 million CAD ($8 million USD) in seed funding to advance its AI-driven revenue operations (RevOps) platform, which helps startups navigate the challenges of scaling and commercialization.
Founded in 2022 by former Lightspeed executives Guillaume Jacquet and Sébastien Rothlisberger, Vasco focuses on the go-to-market phase, where many startups struggle despite achieving product-market fit.
Jacquet, CEO of Vasco, highlighted:
“One of the top reasons great innovations don’t reach the market is because they fail in commercialization. We believe go-to-market fit is as important as product-market fit.”
Vasco’s platform centralizes data across sales, marketing, and customer success teams, enabling startups to identify gaps in their revenue trajectory and optimize operations.
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Funding and Backers
The funding round, entirely equity-based, was led by Inovia Capital, with participation from BY Venture Partners, FRAMEWORK Venture Partners, and notable angel investors.
The funds will be used to:
- Enhance Vasco’s AI capabilities through its RevOps platform.
- Expand its global customer base.
- Scale its team, currently consisting of over 20 employees.
AI-Driven Insights with Gama AI
The startups flagship tool, Gama AI, acts as a copilot for revenue teams, analyzing marketing, sales, and customer success data to:
- Identify revenue gaps.
- Score customer journey phases like onboarding and retention.
- Suggest strategies to improve revenue outcomes.
The platform also includes:
- Data health monitoring tools for identifying weaknesses in revenue streams.
- Customizable reporting tools to evaluate customer profiles.
Strong Market Validation
Vasco’s customers include notable names like Lightspeed and Connect & Go, alongside partnerships with SaaS consultancy firms such as Winning by Design and Pavilion.
Jacquet emphasized the company’s commitment to leveraging its own platform:
“We use Vasco every day to understand how we’re doing. Being a user of your own platform makes you more critical of its performance.”
A Promising Future
With backing from established investors and a strong leadership team, Vasco is poised to redefine RevOps for startups, helping businesses scale efficiently and overcome commercialization hurdles.
