Tilt, a UK-based real-time shopping platform founded by former Revolut employees, has successfully raised €16.1 million in a Series A funding round. The investment was led by Balderton Capital, with participation from existing investors TQ Ventures, Earlybird, and Seedcamp. This funding will enable the firm to further its goal of becoming a leading fashion super app by expanding its platform, team, and community engagement.
Founded by Neil Shah and Abhi Thanendran, the Shopping Platform is reshaping online shopping by integrating real-time interactions and community engagement into the buying process. The platform allows buyers to connect directly with sellers through live streams, offering deals and offers that are available only while users are active on the app. This unique approach has quickly gained popularity, propelling the startup to the top of the UK app charts and attracting over half a million users within its first year.
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Future Vision and Market Impact
Tilt’s innovative features, such as auctions, boosts, and interactive events, have set it apart from competitors like Depop and eBay. With the new funding, the company aims to enhance its live shopping experience, making each interaction more engaging and enjoyable for both buyers and sellers. As Tilt continues to innovate, it is poised to build the most vibrant community in live commerce worldwide.
Backing from Balderton Capital
Balderton Capital, a leading venture firm with over two decades of experience, is excited to support the company’s growth. Daniel Waterhouse, Partner at Balderton Capital, praised Tilt’s success in the UK market, noting the platform’s rapid user growth and innovative approach to live shopping. With the new investment, Balderton is committed to helping Tilt scale its operations and reach new heights in the live commerce space.
