Paris-based startup Presti, which specializes in AI-generated product photography, has successfully raised €3.2 million ($3.5 million) in a seed funding round led by Partech. Other notable investors include Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier, and Julien Hirth.
The Company’s mission is to make high-quality product imagery accessible to brands, eliminating traditional cost and time constraints. Co-founder and CEO Nabil Toumi stated, “This funding allows us to develop our technology further and expand our market presence, making top-tier product imagery available to all brands.”
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Partnership with Maisons du Monde
Presti has partnered with the furniture e-tailer Maisons du Monde to provide AI-driven product photography. Constance Fouquet, Digital, IT & B2B Director at Maisons du Monde, praised the partnership: “Their solution reduces marketing costs and accelerates our product launch cycle, allowing us to bring products to market faster with stunning, precise imagery.”
Innovative Technology and Growth
Led by Nabil Toumi, the firm from France aims to revolutionize product photography using generative AI and diffusion models. Since its launch in February, the company has doubled its revenue monthly. Presti’s platform allows customers to create visuals in minutes without technical skills, achieving a 1.5 to 4 times higher conversion rate compared to traditional methods.
By replacing costly photo shoots and 3D modeling, the team around Nabil Toumi delivers high-resolution images at 70-95% less expense.
Support from Partech
Partech, a global tech investment firm with a presence in multiple countries, has backed Presti’s innovative approach. Boris Golden, General Partner at Partech, expressed confidence in Presti’s potential: “We believe Presti can become a leader in high-end product imagery for commerce, powered by generative AI. We’re excited to support this exceptional team.”
With this significant investment, the french startup is poised to further enhance its AI-driven product photography solutions and expand its influence in the market.
